Majaro, Simon, author <br/><br/>
The essence of marketing / 
Simon Majaro 
 - Hertfordshire, Lodon :  Prentice Hall Europe,  1993 
 - xii, 266 pages :  illustrations ;  23 cm 
 - Prentice Hall Series .
 - Prentice Hall Series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0133285354X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 M35