Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management. / 
Johny K. Johansson. 
 - 5th ed. 
 - New York :  McGraw-Hill/Irwin,  c2009. 
 - xix, 662 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071263627 (pbk.)    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing --Management.