TY  - BOOK
AU  - Fullerton,Sam
TI  - Sports marketing
SN  - 9780071267632 (pbk.) 
AV  - GV716  F85 #c2010
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -