Fullerton, Sam. <br/><br/>
Sports marketing / 
Sam Fullerton. 
 - 2nd ed. 
 - New York :  McGraw-Hill/Irwin,  c2010. 
 - xviii, 670 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071267632 (pbk.)   EGP160.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports --Marketing.
<br/><br/><label>LC Class. No.: </label>GV716   / F85 #c2010