TY  - BOOK
AU  - Lee,Jonas
AU  - Malhotra,Naresh K.
ED  - Ngee Ann Polytechnic 
TI  - Marketing research
SN  - 9810676751 
AV  - HF5415.2  L44 2006 
PY  - 2006///
CY  - Singapore
PB  - Pearson Custom Pub.
KW  - Marketing research
N1  - This book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson; "This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover
ER  -