Marketing research / 
complied by Jonas Lee 
 - Singapore :  Pearson Custom Pub.,  2006 
 - iii, 322 p. :  ill. ;  28 cm. 
<br/><br/> This book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson  "This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover. 
<br/><br/><label>ISBN: </label>9810676751   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2   / L44 2006