TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C
TI  - Marketing foundations
SN  - 9781439080474 
PY  - 2009///
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing
KW  - Customer Relationship Management
N1  - Includes bibliographical references and indexes
ER  -