Pride, William M. <br/><br/>
Marketing foundations / 
William Pride & O.C. Ferrell 
 - 3rd ed. 
 - Mason, Ohio :  Cengage Learning,  2009 
 - xxi,521 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781439080474   EGP292.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer Relationship Management