TY  - BOOK
AU  - Kurtz,David L.
TI  - Principles of contemporary marketing
SN  - 9780324828085 
PY  - 2010///
CY  - New York
PB  - Cengage Learning
KW  - Marketing
KW  -  Study and learning
N1  - Includes bibliogarphical references and indexes
ER  -