Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz 
 - 14th ed. 
 - New York :  Cengage Learning,  2010 
 - xxxii, 670 p., I-30 :  col. ill. ;  28 cm. 
<br/><br/> Includes bibliogarphical references and indexes 
<br/><br/><label>ISBN: </label>9780324828085   EGP239.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Study and learning