TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Bradley,John
TI  - The marketing planning workbook: effective marketing for marketing managers 
SN  - 9781861523495 (paperback)
AV  -  HF5415.13 D53 1996 
PY  - 1996///
CY  - London
PB  - Routledge
KW  - Commerce
KW  - Business Marketing
KW  - Marketing management
KW  - General works
N1  - includes tables; includes bibliographical references and index
ER  -