Dibb, Sally,  <br/><br/>
The marketing planning workbook :  effective marketing for marketing managers / 
Sally Dibb, Lydon Simkin and John Bradley 
 - London :  Routledge,  1996 
 - xxxi, 224 pages :  no illustrations ;  23 cm 
<br/><br/> includes tables 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781861523495 (paperback) 1861523491 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce --Business Marketing --Marketing management --General works
<br/><br/><label>LC Class. No.: </label>HF5415.13 D53 1996