TY - BOOK AU - Hair,Joseph AU - Bush,Robert AU - Ortinau,David AU - Shiu, Eric. TI - Marketing research SN - 9780077117061 AV - HF5415.2 M37 2009 PY - 2009/// CY - Berkshire, England PB - McGraw-Hill Higher Education KW - Marketing research N1 - Includes bibliographical references and index ER -