TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,S.(Steve)
TI  - Global marketing management: changes, new challenges, and strategies 
SN  - 9780199239429 
PY  - 2009///
CY  - Oxford ; New York
PB  - Oxford University Press
KW  - International business enterprises
KW  -  Management
KW  - Strategic planning
N1  - Includes index
ER  -