Behavioral finance : psychology, decision-making, and markets /
Lucy F. Ackert, Richard Deaves
- Mason, OH : South-Western Cengage Learning, 2010
- xxxii, 392 p. : ill. ; 25 cm.
Includes bibliographical references (p. 367-381) and index
9780324661170 EGP416.00
Investments -- Psychological aspects Investments -- Decision making