TY  - BOOK
AU  - Blythe,Jim
TI  - Key concepts in marketing
SN  - 9781847874993 (pbk.) 
AV  - HF5415  B485 #c2009 
PY  - 2009///
CY  - London
PB  - SAGE Publications Ltd.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -