Blythe, Jim. <br/><br/>
Key concepts in marketing / 
Jim Blythe. 
 - London :  SAGE Publications Ltd.,  2009. 
 - ix, 219 p. :  ill. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781847874993 (pbk.)   EGP215.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415   / B485 #c2009