TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael,1950-
TI  - Marketing
SN  - 9780071285469 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 625-656) and indexes
ER  -