Grewal, Dhruv <br/><br/>
Marketing / 
Dhruv Grewal, Michael Levy 
 - 2nd ed. 
 - Boston :  McGraw-Hill Irwin,  2010 
 - xxxv, 683 p. :  ill. (chiefly col.), col. maps ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 625-656) and indexes 
<br/><br/><label>ISBN: </label>9780071285469   EGP240.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing