TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 9780324544268 
PY  - 2008///
CY  - Mason, OH
PB  - Thomson South-Western
KW  - Marketing
KW  - Management
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references and indexes
ER  -