Ferrell, O.C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline 
 - 4e [ed.]. 
 - Mason, OH :  Thomson South-Western,  2008 
 - xxii, 717 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780324544268   EGP239.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Marketing -- Management -- Case studies