TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 9780324788617 (pbk.) 
AV  - HF5415.2  Z54 #c2010
PY  - 2010///
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - marketing research
N1  - Includes access code for access to Qualtrics, a web-based survey tool (http://www.qualtrics.com/exploring); Includes bibliographical references and index
ER  -