Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 10th ed., Int. ed. 
 - Australia :  South-Western, Cengage Learning,  c2010. 
 - xxii, 714 p. :  ill. ;  28 cm. 
<br/><br/> Includes access code for access to Qualtrics, a web-based survey tool (http://www.qualtrics.com/exploring). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324788617 (pbk.)   EGP301.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2   / Z54 #c2010