TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314 (pbk.) 
AV  - HF5415.123  S556 #c2010
PY  - 2010///
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - Communication in marketing
KW  - Direct marketing
KW  - Sales promotion
N1  - Includes index
ER  -