Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed., International ed. 
 - Australia :  South-Western, Cengage Learning,  2010. 
 - xx, 668 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780324665314 (pbk.)   EGP336.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Direct marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123   / S556 #c2010