TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 9780471755289 
AV  - MedKt HF5415.2  M134 #c2007
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Marketing
KW  - Research
N1  - Includes bibliographical references and index
ER  -