McDaniel, Carl. <br/><br/>
Marketing research / 
Carl McDaniel, Roger Gates. 
 - 7th ed. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  c2007. 
 - xxvii, 623 p. :  ill. ;  26 cm. +  1 computer optical disc 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471755289   EGP210.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Research.
<br/><br/><label>LC Class. No.: </label>MedKt HF5415.2   / M134 #c2007