TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Peterson,Mark
TI  - Basic marketing research: decision-making approach 
SN  - 0131971212 (pbk.) 
AV  - MedKt HF5415.2  M288 #c2006 
PY  - 2006///
CY  - Upper Saddler River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -