Malhotra, Naresh K. <br/><br/>
Basic marketing research :  decision-making approach / 
Naresh K. Malhotra, Mark Peterson. 
 - 2nd ed., International ed. 
 - Upper Saddler River, New Jersey :  Pearson/Prentice Hall,  2006. 
 - x|, 631 p. :  col. ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131971212 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>MedKt HF5415.2   / M288 #c2006