TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780070172463 (pbk.) 
AV  - HF5415  M378 #c2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -