Perreault, William D. Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxix, 691 p. : ill. (some col.) ; 28 cm. Includes bibliographical references and indexes. ISBN: 9780070172463 (pbk.) EGP192.00 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / M378 #c2010