TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research: tools & techniques 
SN  - 0199281963 (pbk.) 
AV  - HF5415.2  B655 #c2007
PY  - 2007///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -