Bradley, Nigel, 1958

Marketing research : tools & techniques / Nigel Bradley. - Oxford : Oxford University Press, c2007. - xxi, 531 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

0199281963 (pbk.) EGP323.90


Marketing research.
Marketing.

HF5415.2 / B655 #c2007