Dahlen, Micael. <br/><br/>
Marketing communications :  a brand narrative approach / 
Micael Dahlen, Fredrik Lange, Terry Smith. 
 - Chichester, U.K. :  John Wiley & Sons Ltd.,  c2010. 
 - xxii, 584 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470319925 (pbk.)   EGP228.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Branding (Marketing).
<br/><br/><label>LC Class. No.: </label>HF5415.123   / D34 #c2010