Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 6th ed. (Pearson Int. ed.) 
 - Upper Saddle River, N.J. :  Pearson/ Prentice Hall,  c2007. 
 - xx, 648 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132056763 (pbk.)   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Professions --Marketing.<br/>Service industries --Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / L58 #c2007