TY  - BOOK
AU  - Wells,William
AU  - Moriarty,Sandra
AU  - Burnett,John
AU  - Lwin, May.
TI  - Advertising: principles and effective IMC practice 
SN  - 0131676601(pbk.) 
AV  - HF5823  A384 2007 
PY  - 2007///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -