Advertising :  principles and effective IMC practice / 
William Wells...[et.al]. 
 - Singapore :  Pearson Education South Asia Pte Ltd.,  c2007. 
 - xxxiii, 650 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131676601(pbk.)   RM 9780131676602 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823   / A384 2007