TY  - BOOK
AU  - Lindstrom,Martin
TI  - Brand sense: how to build powerful brands through touch, taste, smell, sight & sound 
SN  - 9780749443719 (hardback)
AV  - HD69.B7 L56 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Brand name products
KW  - Psychological aspects
KW  - Business names
KW  - Sense and sensation
N1  - Includes index
ER  -