Brand sense : how to build powerful brands through touch, taste, smell, sight & sound /
Brand sense : how to build powerful brands through touch, taste, smell, sight and sound
Mastin Lindstrom
- London : Kogan Page, 2005
- xii, 237 pages : illustrations ; 24 cm
Includes index
9780749443719 (hardback) 0749443715 (hardback)
Advertising --Brand name products Advertising --Psychological aspects Brand name products Business names Sense and sensation