Lindstrom, Martin,

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Brand sense : how to build powerful brands through touch, taste, smell, sight and sound Mastin Lindstrom - London : Kogan Page, 2005 - xii, 237 pages : illustrations ; 24 cm

Includes index

9780749443719 (hardback) 0749443715 (hardback)


Advertising --Brand name products
Advertising --Psychological aspects
Brand name products
Business names
Sense and sensation

HD69.B7 L56