TY  - BOOK
AU  - Lane,W.Ronald
AU  - King,Karen Whitehill
AU  - Russell,J.Thomas
TI  - Kleppner's advertising procedure
SN  - 97880132308298 (pbk.) 
AV  - HF5823  L36 #c2008 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall/ Pearson Education International
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -