Lane, W. Ronald <br/><br/>
Kleppner's advertising procedure / 
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. 
 - 17th ed. (Pearson Int. ed.) 
 - Upper Saddle River, NJ :  Prentice Hall/ Pearson Education International,  c2008 
 - xx, 829 p. :  ill. col. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>97880132308298 (pbk.)   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823   / L36 #c2008