TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9780324599312 (pbk.) 
AV  - HF5415  M33 #c2009 
PY  - 2009///
CY  - Australia
PB  - South-Western/ Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -