McDaniel, Carl D. <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - 10th ed. (International student ed.) 
 - Australia :  South-Western/ Cengage Learning,  2009 
 - xxvii, 708 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780324599312 (pbk.)    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415   / M33 #c2009