Mooij, Marieke de,

Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij - Third edition - Los Angeles : SAGE, 2019 - xvii, 451 pages : illustrations ; 23 cm

Includes bibliographical references and index

978154318165 (paperback)


Consumer behavior --Cross-cultural studies
Consumers --Psychology; Marketing;

HF5415.32 M66