Mooij, Marieke de, Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij - Third edition - Los Angeles : SAGE, 2019 - xvii, 451 pages : illustrations ; 23 cm Includes bibliographical references and index ISBN: 978154318165 (paperback) Subjects--Topical Terms: Consumer behavior --Cross-cultural studies Consumers --Psychology; Marketing; LC Class. No.: HF5415.32 M66