TY  - BOOK
AU  - Addis,Michela
TI  - Engaging brands: a customer-centric approach for superior experiences 
SN  - 9781138587014 (paperback)
AV  - HF5415.1255 A33  
PY  - 2020///
CY  - London
PB  - Routledge, 
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Consumer satisfaction
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -