Addis, Michela,  <br/><br/>
Engaging brands :  a customer-centric approach for superior experiences / 
Michela Addis 
 - London :  Routledge,   2020 
 - xvii, 258 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138587014 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations<br/>Consumer satisfaction<br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255 A33