TY  - BOOK
AU  - Visconti,Luca M.
AU  - Peñaloza,Lisa
AU  - Toulouse,Nil
TI  - Marketing management: a cultural perspective 
SN  - 9781138561410 (paperback)
AV  - HF5415.13 M37 
PY  - 2020///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Cross-cultural studies
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -