Marketing management :  a cultural perspective / 
edited by Luca M. Visconti, Lisa Peņaloza and Nil Toulouse 
 - Second edition 
 - Abingdon, Oxon :  Routledge,  2020 
 - xxxi, 528 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138561410 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management --Cross-cultural studies<br/>Export marketing --Cross-cultural studies<br/>Marketing --Cross-cultural studies
<br/><br/><label>LC Class. No.: </label>HF5415.13 M37