Fashion buying and merchandising : the fashion buyer in a digital society /
Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger
- Abingdon, Oxon : Routledge, 2020
- vii, 232 pages : illustrations ; 25 cm
Includes bibliographical references and index
9781138616325 (paperback)
Fashion merchandising Clothing trade Purchasing Internet marketing Consumer satisfaction.