Boardman, Rosy,

Fashion buying and merchandising : the fashion buyer in a digital society / Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger - Abingdon, Oxon : Routledge, 2020 - vii, 232 pages : illustrations ; 25 cm

Includes bibliographical references and index

9781138616325 (paperback)


Fashion merchandising
Clothing trade
Purchasing
Internet marketing
Consumer satisfaction.

HD9940.A2 B63