TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: mastering research, theory and practice 
SN  - 9780367172589 (paperback)
AV  - HD69.B7 H44 
PY  - 2020///]
CY  - London ; |a New York
PB  - Routledge
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -